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Professional Custom Web Design Tips
Update your web site often - If your content is always changing your visitors and search engines will love it and keep coming back. Be sure to think about ease of updates while brainstorming for your website.
Use flash only when appropriate - While flash is a great tool for the web, most visitors are looking for content and not some flashy animation about your business. Flash should be used to portray aspects of your business to customers, not as a replacement for content.
Spend some time on the copy - The copy on the website is really what makes a site valuable, so don't just throw any old text up there. If you don't have the time or experience to write good copy, think about hiring a copy writer to make your words read easily for visitors and search engines.