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What is Search Engine Optimization?
Improving your results within the search engines is known as SEO or Search Engine Optimization. There are many different strategies and approaches to SEO however the process can be consolidated into three areas:
Optimization of Keywords with your website
After performing a keyword research to determine which keywords are the most effecive, your site's content is modified to include the most relavant words.
Internal Linking - Your Internal Profile
The search engines use the links within your website (the links that point to other pages within your website) to determine the overall structure of your website. They use these links both as a way to determine which keywords are most important and to determine which pages are of high importance. Building your internal profile is the process of adding addition links from one page, such as this page on search engine optimization to another on web design.
Link Popularity - Your External Profile
The search engines evaluate links from other websites that point to your website. The process of building your link popularity is to generate as many incoming links using relavant link text from relavant web sites.
Contact our Tucson office to speak with Search Engine Optimization/Internet Marketing expert.